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Blue Ocean Strategy instal the new1/8/2024 ![]() ![]() This market is slightly nerve-wracking, as it implies allocating many resources to fight rivals, find new ground to conquer, and always watching over your shoulder to see if others are doing the same. The first type of market is the battlefield of businesses, the place where they practice their operational activities, look for new sources to gain their competitive advantage, and pull the rug from each other’s feet. The book brings forth two types of markets, namely the Red and Blue Oceans. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Instead of competing in a Red Ocean, learn to dive deep into the Blue Ocean. Knowledge comes from repetition, so we’ll have to take each lesson in detail and tap into each one to get the most out of them. ![]()
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